The reactivation of the emblematic Malecón Tajamar project, under a significantly reduced real estate and commercial development scheme, could become a new and important driver for the economy and job creation in Cancún. This was stated by Miguel Ángel Lemus Mateos, president of the Quintana Roo Association of Real Estate Developers (Adiqroo), while explaining the proposal that is currently undergoing technical analysis.
Project Management
The proposal, originally designed by the Association of Hotels of Cancún, Puerto Morelos, and Isla Mujeres, was presented to the National Tourism Development Fund (Fonatur). The initiative proposes developing only between 30% and 40% of the density originally planned, seeking an urban balance and proper respect for the environmental conditions of the area.
Alliance Between State and Federal Authorities to Unlock Tajamar
According to Lemus Mateos, the project has gained new political and administrative momentum thanks to the involvement of the state government.
“There is a commission that Governor Mara Lezama created through the State Cabinet for Public Policies and Strategic Projects to begin discussions with the federal government,” said the business leader, confirming that a formal analysis table has already been established to evaluate the feasibility of the property.
Project History and Environmental Impact
The urban development of Malecón Tajamar began in 2006, covering a total area of 74.24 hectares, of which 58 hectares were designated for the commercialization of residential, commercial, and service-related land.
Between 2006 and 2012, Fonatur provided the area with basic infrastructure, including roads, electricity, storm drainage, and sanitary drainage systems. However, these works partially affected the mangrove area bordering the Nichupté Lagoon System, which led to a series of environmental lawsuits that completely halted the development in 2016.
Before its judicial suspension, the original master plan contemplated a large-scale investment project distributed as follows:
Investment lots: 16 large-scale plots for private capital.
Hotel capacity: Between 1,400 and 1,500 hotel rooms.
Housing: More than 2,000 apartments and residential units.
Commercial development: Corporate offices, shopping centers, and restaurants.
The new proposal seeks to recover these stalled investments under a low-impact development model that guarantees environmental preservation and legal certainty for Cancún.
Source: 24horasqroo
