How Dangerous Is Cancun, Tulum, and the Riviera Maya is it worth the risk?


Murders in the tourist paradise have surged and tourists are wondering whether partying there is worth the risk.

Despite its reputation as a peaceful oasis, violence has been building for years in Tulum. It spilled into public view in October when a shootout at a popular restaurant killed two foreign tourists — a travel blogger from California and a German citizen — and wounded three more. 

It wasn’t a fluke. The number of murders in Tulum has skyrocketed from just nine in all of 2015 to 70 in the first 10 months of this year. With 42,000 residents and an estimated 30,000 tourists a day, according to Tulum’s hotel association, the city now has a homicide rate that surpasses those of its much larger neighbors along Mexico’s Caribbean coast: Cancún and Playa del Carmen.

It also had the highest rate of extortion and street drug sales in the first six months of the year, according to the Observatory of Security and Gender of Quintana Roo, which analyzes crime data. 

Tulum’s most immediate problem is political. A recent change in municipal government upset the agreements that typically exist in Mexico between organized crime and politicians. But local business leaders say there is a more deep-rooted cause driving the violence. Policing simply cannot keep up with the resort’s explosive growth.

“Tulum has had a great lack of vision of where we are and where we want to be as a tourist destination,”  said David Ortiz Mena, president of the Hotel Tulum Association. “When you start promoting Tulum as a party scene, there is a lot of baggage that goes with it.” In other words, demand for party drugs.

Unlike Cancun, Tulum was never a government-planned tourist destination. In 1995, there were fewer than 5,000 residents. But that changed dramatically over the last decade, as Tulum’s pristine beaches and laid-back reputation attracted everyone from Hollywood celebrities to hippies and wealthy tourists seeking a New Age experience.

“Tulum has very little infrastructure and has been unable to keep up with growth and sustainability,” Ortiz said. “Not just waste management or other aspects but we can also see it in the police force.”

Eduardo Guerrero, a security analyst at Lantia Consultores in Mexico City, pointed to recent changes in local political power that have detonated the simmering power struggles among the criminal gangs operating along the Mayan Riviera corridor, which runs from Cancun 85 miles south to Tulum. 

New mayors took office across the state of Quintana Roo in September. Every new administration builds new pacts with the organized crime groups that operate in the area, Guerrero said, hashing out where and when they can sell drugs, for example. 

“The new mayors are appointing new police chiefs,” Guerrero said. “That generates instability and can cause violence.”

The murder rate began to climb in Tulum in 2018 when a candidate from a left-wing party ended ten years of control by the long-ruling Institutional Revolutionary Party, or PRI. Then, Morena, the political party of President Andrés Manuel López Obrador, won the mayor’s office this year.  (Although the party was new, the mayor wasn’t. Marciano Dzul served as mayor for the PRI between 2009 and 2011.)

When Dzul took office, he sought to renegotiate security budgets so that more money would go to the municipality and less to the state government, which is governed by a rival political party. It was in the midst of the negotiations — when police presence was low — that the two tourists were killed in the shootout.  

Even before the tourist killings, the signs that criminal gangs operated freely were evident. In October, VICE World News saw drug dealers openly selling cocaine, ecstasy, marijuana, and other drugs in some of the city’s fanciest restaurants. At one of them, four men lingering around the bathroom peddled the drugs under their breath — even though a security guard made customers entering the restaurant throw out bottles of water because they might contain ecstasy. The implication was clear: Drugs were permitted, but only if the customers bought them from the right people.

In a brazen display of violence a few weeks later, a group of 15 gunmen arrived by boat at a Puerto Morelos beach and began shooting. The incident led hundreds of vacationers at a Hyatt Hotel to run for cover. Shortly after the shootout, López Obrador deployed at least 1,500 National Guard troops to Cancun and the surrounding areas to try and stem the growing violence. 

Óscar Montes de Oca, the head prosecutor of Quintana Roo state, told local media that the gunmen were seeking to assassinate rivals who showed up at the beach claiming to be the new dealers. 

The situation is even more chaotic in Tulum, he said, were 10 drug gangs are operating. But the prosecutor too has faced corruption charges, with a recent lawsuit claiming Montes de Oca helped shield two hoteliers from having to pay a $120 million debt. The prosecutor has denied the allegations.   

Money is fueling the corruption and violence. And in Tulum, there’s lots of it. A dinner of tacos and a few margaritas along the main strip can easily cost $100 per person. With so much money at stake, criminals from as far away as Eastern Europe have tried to stake a claim, including an alleged Romanian crime boss.

The boss, Florian Tudor, is accused of stealing more than a billion dollars by rigging ATMs in Tulum and other tourist destinations across Mexico. According to authorities, Tudor and his associates, who included former Quintana Roo crime boss Leticia Rodríguez Lara, equipped the machines to steal customers’ debit card information and PIN numbers. Rodríguez was a former officer of the Federal Judicial Police, which was shut down in 2002 because of rampant corruption. Mexican authorities arrested Rodríguez in 2017 and Tudor in May.

The violence in Tulum echoes a surge in murders in ​​2017 in the popular resort town Los Cabos, along the Pacific coast. The U.S. State Department went so far as to issue a travel warning urging tourists to think twice about visiting there. Experts attributed the homicides to warring cartels fighting for control of the lucrative drug market.

But by the end of 2018, homicides in Los Cabos had fallen by more than 50 percent, thanks in part to a beefed-up police and military presence. The decrease may also have to do with the fact that the Jalisco New Generation Cartel beat out rivals and gained control of the market, according to local news coverage.

But if the violence of gang turf wars isn’t quickly put down, the beach resort of Acapulco offers a lesson in how they can bring a tourist destination to the edge of collapse. A former vacation spot for A-list celebrities, the Pacific Coast resort turned into one of Mexico’s most murderous cities starting in the mid-2000s as a rotating cast of drug gangs fought for control. Criminals also increasingly turned to crimes not related to drugs, like kidnapping and extortion, as a source of revenue and has never recovered.

Tourist drug demand is bringing cartel violence to the Riviera Maya

Mexican security forces oversee the destruction of an illegal establishment used by drug dealers on the outskirts of Cancún.

PUERTO MORELOS, Mexico — The trouble began, as it often does here when tourists asked the hotel staff to help them buy cocaine.

It’s a common enough request across Mexico’s Mayan Riviera that the employees of the Hyatt Ziva knew how to accommodate their clientele. They called a few local drug dealers, according to security officials who investigated the incident.

But the dealers who arrived at the beachside resort outside Cancún last month came from rival cartels, part of the kaleidoscope of criminal groups who have converged on Mexico’s busiest tourist corridor. Within minutes, shooting began. Security footage shows the attackers sprinting from the beach toward the $400-a-night hotel, and tourists in bathing suits seeking cover in hallways.

“It was more proof that the only reason the cartels are here is because of the enormous demand for drugs, especially among tourists,” said Lucio Hernández Gutiérrez, the security chief for Mexico’s Quintana Roo state. “It’s a very difficult thing to stop.”

The hotel denies that its staff should be blamed for the attack.

“To suggest that our associates were, in any way, involved or bear a level of responsibility for an incident that began on a public beach is unfounded and without merit,” said Dean Sullivan, a spokesman for Playa Hotels & Resorts, which manages the Hyatt.

In recent weeks, some of the most famous destinations along Mexico’s Caribbean coast have seen alarming displays of violence, still-rare collisions between the country’s profound security problems and its glittering tourist attractions. Many have pointed to those incidents as illustrations of Mexico’s lawlessness. But Mexican officials say that critique fails to account for the way tourists’ increasing demand for drugs has emboldened the cartels that sell to them.

In Tulum, a German and Indian tourist were killed by gunmen in October. In November, the shootout at the Hyatt spared tourists but left two apparent cartel members dead.

This month, gunmen arrived at a well-known Cancún beach on water scooters in another apparent targeted killing attempt. They fired their weapons before taking off into the Caribbean. No one was wounded.

Security forces based in the Quintana Roo security headquarters watch live camera feeds from across the state. Authorities are responding to an uptick in violence that some worry could deter foreign tourists.
Security forces based in the Quintana Roo security headquarters watch live camera feeds from across the state. Authorities are responding to an uptick in violence that some worry could deter foreign tourists.

In response to the series of incidents, Mexico this month launched a “Tourist Security Battalion,” sending more than a thousand soldiers and police to patrol its most visited beaches and popular nightclubs and bars. Mexican authorities have also quietly explored ways to diminish the demand for drugs among tourists without arresting them or discouraging them from visiting — a delicate balance.

Officials in Quintana Roo met recently with representatives from the U.S. Consulate and diplomats from more than a dozen other foreign countries.

“The message was, “We want tourism, but please remember that it’s illegal here to buy drugs,’” Hernández Gutiérrez said.

Security forces patrol a main tourist artery in Playa del Carmen.
Security forces patrol a main tourist artery in Playa del Carmen.

Asked about the meeting, U.S. Embassy spokesman John Vance said U.S. officials “frequently meet with Mexican officials to make certain we provide accurate and timely information that helps ensure [U.S. citizen’s] safety.”

The Tourist Protection Battalion has already arrested dozens of low-level drug dealers. Most are young men from surrounding states, some of the poorest in Mexico.

Those dealers are replaced almost immediately. Visitors walking down Playa del Carmen’s Quinta Avenida, for example, are still greeted by a chorus of offers: “Hey Amigo, want some weed? Some coke?” Or the more subtle: “You want to party?” — with a finger pointing to a nostril.

“We know it’s not easy to turn off the supply, as long as there is demand,” Hernández Gutiérrez said.

Even some of the troops in the battalion mock the mission. Last week, one unit was sent to a four-star hotel in Cancún to provide security during a concert. One soldier recalled watching tourists get increasingly intoxicated.

“It seems like the Americans when they come here, just want to get wasted, right?” he asked a reporter.

Adding to the volatility: In Quintana Roo, unlike other states in Mexico, no single cartel predominates. At least six criminal groups operate in the state’s tourist corridor, including three with links to transnational trafficking organizations. The competition among them often turns violent, as groups fight over access to tourist hot spots.

In Tulum, the tourists who were killed in October appear to have been caught in a shootout between two local groups, Los Pelones, and Los Compich. Authorities said gunmen from one group spotted a rival dealer in a popular bar called the Malquerida.

“The tourists, unfortunately, were caught in the middle,” said Óscar Montes de Oca Rosales, Quintana Roo’s attorney general.

Those groups have been at the heart of rising tourist demand for drugs in Tulum, where an underground party culture has boomed in recent years, alongside wellness retreats and yoga classes.

“Working at the hotels here, you get used to being asked to help get drugs. You know, coke, MDMA, ketamine, all of it. We make the introductions to dealers because that’s what the guests want,” said a concierge at a well-known boutique hotel in Tulum. She spoke on the condition of anonymity because she worried about losing her job.

A party promoter in Tulum described the guiding principle as “making sure there’s only one cartel providing drugs at a party, so there’s no fighting between dealers.”

Security forces stand outside the Malquerida bar in Tulum, where two tourists were killed in October.
Security forces stand outside the Malquerida bar in Tulum, where two tourists were killed in October.

Quintana Roo has suffered 650 homicides so far this year, down from a peak of 866 in 2018, but a marked increase from earlier years. The majority of those killings, authorities say, were between criminal groups, and occurred miles from the state’s tourist corridor.

In November, for example, two homicides took place in separate Cancún gyms. Several drive-by shootings occurred along the main road of La Luna, four miles from the city’s famous strip of beachside hotels. Further inland, three victims’ bodies were found buried behind an auto repair shop.

On Nov. 27, a Cuban singer, Dayami Lozada, was shot dead by two gunmen on a motorcycle. Though Lozada performed in tourist bars, she was killed — like most of the victims — in a part of the city seldom visited by foreigners.

In Tulum, some of the city’s most violent crimes occur in informal settlements, known locally as invasiones, where drug dealers live alongside hotel and restaurant employees, who struggle to find places to live because of soaring housing prices.

Mexican tourist officials and hoteliers have been quick to tell their guests that while Mexico can be violent, their hotels are safe.

“The first thing [we] explain is how far they are from the violent event guests might have seen in the news,” said Miriam Cortés Franco, president of the Quintana Roo Vacation Clubs.

Unlike other states in Mexico, where gangs battle for control of territory so they can move drugs toward the U.S. border, coastal Quintana Roo is no longer a major thruway for narcotics. Its value is as a market: a bubble of foreign demand for drugs within Mexico. For that reason, officials say, Mexico’s two biggest drug trafficking organizations, the Sinaloa Cartel and the Jalisco New Generation Cartel, both based on the other side of the country, have sent hundreds of foot soldiers to the state.

This month, state officials tracked a convoy of 50 Jalisco cartel gunmen entering Quintana Roo.

More than 18 million tourists visited the state between January and October 2021. More than 3 million of them were Americans. Because Mexico has imposed almost no pandemic-related travel restrictions, it has been a particularly attractive destination to those seeking a break from quarantines. Last Saturday was the second busiest day in the history of the Cancún airport.

Tulum supera a Tijuana como el destino más peligroso de México: Informe |  PorEsto

Tourism provides more than eight percent of Mexico’s GDP. In Cancún, the contribution is roughly 50 percent.

Millions of tourists will experience cities like Cancún and Tulum with no indication of the violence that plagues much of Mexico. The country this year has recorded more than 30,000 homicides, for the fourth consecutive year.

Members of the newly created Tourist Security Battalion, affiliated with Mexico's National Guard prepare to launch an operation on the outskirts of Cancún.
Members of the newly created Tourist Security Battalion, affiliated with Mexico’s National Guard prepare to launch an operation on the outskirts of Cancún.

Cartels are typically eager to avoid confrontations with tourists that will affect the local demand for drugs and draw the attention they’re now getting from security forces. Earlier this month, a video surfaced of two tourists driving toward Cancún along back roads in the state of Tabasco when they were stopped by armed men, apparent cartel members.

After a few minutes of confusion, the armed men, realizing they had accidentally stopped two foreign tourists, tried to calm them down.

“No problem, no problem,” one of the armed men said, and patted one of the tourists on the back, offering him a hug.

Elsewhere in Mexico, officials have seen the way violence can destroy an important tourist destination.

As killings surged in Acapulco, making the city the murder capital of Mexico, international tourism crashed. The number of foreign visitors fell 63 percent from 2012 to 2017.

Violence there, too, was caused in part by cartels fighting to sell drugs to tourists. As in Quintana Roo, the homicides were concentrated away from tourist hotspots, but the few incidents that did trickle into hotels and restaurants were enough to scare off many would-be visitors.

“We know how much depends on our ability to make tourists feel safe,” said Andrés Aguilar, Quintana Roo’s secretary of tourism.


The Cancun Post