In light of the recent Supreme Court of Justice of the Nation (SCJN) ruling on cultural heritage, specifically regarding Grupo Xcaret’s use of it, business organizations have warned that the lack of clear criteria jeopardizes investment and the promotion of Mexico.
They emphasized that culture is not only a legacy but also a resource that, when disseminated ethically, generates social well-being. Therefore, the Caribbean Business Coordinating Council (CCE) and the Riviera Maya Hotel Association have spoken out, highlighting the need for regulations that inspire investor confidence.
“We call for strengthening an environment of legal certainty, with clear rules that allow us to continue promoting responsible tourism projects that contribute to regional development and the preservation of our cultural identity. The Caribbean Business Coordinating Council reiterates its willingness to collaborate with the authorities and the various stakeholders involved, with the goal of developing solutions that strengthen both the protection of heritage and its proper promotion,” stated the CCE, chaired by Javier Carlos Olvera Silveira.
For their part, hoteliers in the Riviera Maya argued that promoting traditions is a bridge to inclusion for indigenous communities. They warned that cultural isolation is not the solution, but rather fair integration and respect for the bearers of these traditions.
“Respect for intellectual property and cultural heritage should not be understood as isolating the region’s wealth, but as an ethical collaboration that generates direct and equitable benefits for the bearers of the culture. This is a pillar of social responsibility that allows communities to strengthen their self-management and preserve their living legacy through tourism that dignifies, rather than marginalizes, their ancestral expressions,” they emphasized.
The Business Coordinating Council (CCE) specifically endorsed the position of the National Business Tourism Council (CNET), which reiterated its respect for institutions and the rule of law, noting that the protection of cultural heritage, particularly that of indigenous peoples, is a principle that the sector fully recognizes and values, and that its responsible dissemination has been a key tool for its preservation, recognition, and international projection.
“Limiting the tourism sector’s role in promoting Mexican culture would be fundamentally counterproductive. It would weaken one of the key attributes that have positioned Mexico as a global leader. Our cultural wealth is not only preserved: it is experienced, shared, and projected to the world through tourism,” they warned.

Source: caribepeninsular





